Content footprint
- • Primary social/profile URLs
- • Podcast/newsletter/community/course links
- • Average monthly posting volume
- • Content categories and topics
- • Any regulated topics: finance, health, legal, employment, crypto, supplements
Creator intake prep
What to gather before applying.
This is not the application. It is the prep list that keeps underwriting from turning into a 19-email scavenger hunt, which is a stupid game everyone loses.
Revenue and business model
- • Annual creator revenue
- • Sponsor/brand deal revenue
- • Membership, subscription, course, coaching, or merch revenue
- • Top sponsors or partners
- • Any contractual insurance requirements
Rights and production
- • Music/photo/video/clip licensing sources
- • Contractors, editors, producers, writers, or agencies
- • Use of AI-generated content
- • Guest releases or appearance permissions
- • Merch, licensing, and collaboration agreements
Known problems
- • Prior claims, lawsuits, or demand letters
- • Takedowns, copyright strikes, or platform warnings
- • Sponsor disputes or refund waves
- • Controversial posts that produced threats
- • Privacy complaints, doxxing accusations, or harassment allegations