Green
Usually straightforward
- • Lifestyle, education, entertainment, reviews, podcasts, newsletters
- • Clean sponsor history and normal brand deals
- • No prior takedowns, demand letters, or claims
- • Clear disclosures and ordinary commercial operations
Retailer appetite guide
Green, yellow, and red creator risks.
A quick producer cheat sheet for deciding whether to proceed, gather more detail, or refer before anyone says something stupid like “sure, that is probably covered.”
Yellow
Needs underwriting context
- • Regulated topics: finance, health, legal, employment, crypto, supplements
- • Minors, live events, memberships, courses, coaching, or paid communities
- • Heavy reaction/commentary/callout content
- • Merch, licensing, collaborations, or borrowed media assets
Red
Referral before promising anything
- • Prior claims, open demand letters, unresolved takedowns, platform strikes
- • Adult/explicit, hate/harassment allegations, illegal activity themes
- • Investment advice, medical treatment claims, guaranteed outcomes
- • Known litigation target or intentionally inflammatory publishing model
Retailer move
Run a profile scan first. If the scan is clean, move to application. If it returns yellow or red signals, use the scan report as the underwriting note and referral artifact.