The opener
“You are not just buying insurance for a small business. You publish content for a living, which means you have media-company exposure. I want to make sure the policy we discuss actually responds if someone sues over something you posted.”
GL is not enough
“General liability is mostly built for bodily injury and property damage. It is not the clean answer for defamation, copyright, privacy, right of publicity, or sponsored-content disputes. Those are publishing risks.”
Scan-first positioning
“Before we ask you for a full insurance application, we can run a public-profile scan to spot obvious media liability issues. It is not underwriting, but it helps us avoid surprises.”
Why creators get underwritten differently
“Two creators with the same revenue can have totally different risk. A cooking channel and a financial advice channel are not the same underwriting problem. Content category matters.”
When to escalate
“If there are prior takedowns, demand letters, platform strikes, regulated advice, minors, adult content, or heated callout content, I want to refer it before promising coverage.”