Insurance first. Useful tools around it.
SafeWord is building the insurance front door creators should already have.
Creators operate like small media companies. They publish, license intellectual property, sign sponsor contracts, collect customer data, hire contractors, and appear at live events. SafeWord combines structured insurance intake with risk tools that help identify problems before an underwriter or claimant does.
Creator-specific intake
Applications capture platforms, revenue, content type, rights practices, regulated advice, contracts, events, and cyber controls.
Licensed insurance support
Alliance Risk handles insurance guidance and market communication. Coverage is subject to underwriting, carrier terms, and availability.
Human review
Automated scans can surface risk signals. A person reviews underwriting decisions, coverage questions, and any rights-enforcement action.
The people behind SafeWord
Mark Walters, CPCU, RPLU+, ARM, AAI
SafeWord Co-Founder and Managing Director, Alliance Risk
Mark works at the intersection of specialty insurance, digital distribution, and practical risk management. His background includes commercial brokerage and insurtech platform operations, with a focus on turning complicated coverage into usable workflows.
Mark on LinkedIn →Drew Kelly
SafeWord Co-Founder and Specialty Insurance Partner
Drew brings wholesale insurance and media-liability market experience through A.J. Wayne & Associates. He helps connect creator-economy exposures to the underwriting language and market relationships required to place them responsibly.
A.J. Wayne media liability →Insurance disclosure
SafeWord is a creator-risk and insurance workflow operated with Alliance Risk Insurance Services LLC. Website tools, scans, pricing illustrations, and application outputs are informational. They are not a binder, policy, legal opinion, or guarantee of coverage. Insurance is available only after underwriting review and written confirmation from the licensed producer and carrier.